TV deal could make McKenna America's biggest diet guru and earn him £23m (Daily Mail)

TotallyHypnotised · 18-02-2008, 05:46 PM

TV deal could make McKenna America's biggest diet guru and earn him £23m
Richard Simpson, Paul Revoir
Daily Mail - 17th January 2008

PAUL McKenna last night became Britain's highestpaid TV personality after signing a golden handcuffs deal worth at least £23million.

The hypnotist has negotiated a three-year contract with the Discovery Channel which will see him become America's hottest diet guru.

Discovery is paying him some £5million a year in the arrangement.

Based on estimates, he is also in line to earn at least another £2.5million a year from downloads as U.S. viewers pay for step-by-step guides from a website.

The deal to air the series - based on his best-selling book I Can Make You Thin - just takes in the U.S. Mr McKenna, 44, is expected to earn considerably more when the series is syndicated around the globe.

The contract eclipses that of Britain's highest paid TV stars, including the £18million three-year BBC deal enjoyed by Jonathan Ross.

Mr McKenna's hypnosis techniques are being seen as the answer to America's growing obesity problem.

His first series will launch in March.

Discovery chiefs are said to want to make him as big as Dr Phil, America's best known lifestyle guru.

The interactive format of the U.S. show will allow viewers to follow McKenna's weight loss techniques while at home.

According to insiders the show will offer them the chance 'to have the body they have always dreamed of'.

It is claimed his weight loss system has a 71 per cent success rate, using 'psychological techniques'.

Mr McKenna has published a number of best-selling self-help books.

These include I Can Make You Rich and Change Your Life in 7 Days.

He started out his career as a DJ, before developing an interest in hypnotism.

In 1993 his TV series, The Hypnotic World of Paul McKenna aired on ITV The programme was shown in 42 countries and attracted an audience of 200million.

18-02-2008, 05:46 PM	#1 (permalink)
TotallyHypnotised Paul McKenna's biggest fan Join Date: Feb 2008 Posts: 38	TV deal could make McKenna America's biggest diet guru and earn him £23m (Daily Mail) TV deal could make McKenna America's biggest diet guru and earn him £23m Richard Simpson, Paul Revoir Daily Mail - 17th January 2008 PAUL McKenna last night became Britain's highestpaid TV personality after signing a golden handcuffs deal worth at least £23million. The hypnotist has negotiated a three-year contract with the Discovery Channel which will see him become America's hottest diet guru. Discovery is paying him some £5million a year in the arrangement. Based on estimates, he is also in line to earn at least another £2.5million a year from downloads as U.S. viewers pay for step-by-step guides from a website. The deal to air the series - based on his best-selling book I Can Make You Thin - just takes in the U.S. Mr McKenna, 44, is expected to earn considerably more when the series is syndicated around the globe. The contract eclipses that of Britain's highest paid TV stars, including the £18million three-year BBC deal enjoyed by Jonathan Ross. Mr McKenna's hypnosis techniques are being seen as the answer to America's growing obesity problem. His first series will launch in March. Discovery chiefs are said to want to make him as big as Dr Phil, America's best known lifestyle guru. The interactive format of the U.S. show will allow viewers to follow McKenna's weight loss techniques while at home. According to insiders the show will offer them the chance 'to have the body they have always dreamed of'. It is claimed his weight loss system has a 71 per cent success rate, using 'psychological techniques'. Mr McKenna has published a number of best-selling self-help books. These include I Can Make You Rich and Change Your Life in 7 Days. He started out his career as a DJ, before developing an interest in hypnotism. In 1993 his TV series, The Hypnotic World of Paul McKenna aired on ITV The programme was shown in 42 countries and attracted an audience of 200million.

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